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We share provocative, straight-forward perspectives on human behavior, break-through technology and the next big thing. We figure out what it means and why it matters, how it will work best for our clients and their clients and what can be measured and learned.
It all starts with a "what if". One of those questions that turns a problem on its head or uncovers an entirely new direction. It's followed by a sketch, a brainstorm, a bunch of conversations. And, eventually, it becomes a working prototype that we share with the pharma and healthcare community.
Protoypes that have proven successful inside and outside of our lab become products. Our products provide efficient new tools that help brands quickly create engaging brand experiences. Each platform is market ready and available for use with your brand today.
Great ideas don't have borders, and neither do we. We work with a committed team of innovation collaborators who bring insight from the frontlines across 18 countries. We have the global presence to identify and create great ideas that spread over mountains and across oceans.
We focus on challenges currently faced by global pharma and healthcare marketers, as well as, challenges we believe these marketers will face in the future some 1 to 3 years out.
We look for new ways for patients to find breakthrough treatments and meaningful support. We envision tools that help caregivers be powerful advocates for their loved ones' health. We find new ways for physicians and brand teams to communicate, connect, and collaborate.
In GSW's innovation lab, we create perspectives on how technology can accelerate healthcare marketing, develop prototypes that demonstrate big ideas, and ultimately build exciting new products.
Alerts sales reps via text message when all samples have been distributed by an HCP.
April 2013
GSW N. America
In the last decade, the pharma industry has brought 300 new drugs to market and created new categories of care. The years ahead will look very different, driving by 4 key trends.
December 2012
GSW N. America
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators.
October 2012
GSW N. America
Learn about the 5 Core Principles central to healthcare’s approach to evolution, discover their impact via real-world examples, and harness their potential for shifting how you think about change.
September 2012
GSW N. America
Introducing Rival IVA the gaming layer applied to traditional IVAs to make eDetailing informative and entertaining.
August 2012
GSW N. America
A convenient new type of detail that answers the needs of the potential patient and their caregivers.
July 2012
GSW N. America
A convenient new type of detail that answers the needs of the potential patient and their caregivers.
July 2012
GSW N. America
A social feature that provides sales reps with an outlet to share, like and download custom eDetails.
May 2012
GSW N. America
iQ.align is a powerful CLM (closed loop marketing) solution that allows brand managers to drive their business forward by leveraging real-time, in-depth insights.
May 2012
GSW N. America
Today, social destinations are among the most popular on the web. They are an essential part of many of our lives. And, they have truly revolutionized how we think about health.
April 2012
GSW N. America
Although Pinterest does not have a health category, there are plenty of pinboards and pins attributed to healthcare and specific disease states.
April 2012
GSW N. America
An enhancement to iQ.mercury that makes mirrored iPad detailing more engaging.
April 2012
GSW N. America
The interactive selling experience with enhanced static data, extended media and search functionality.
March 2012
GSW N. America
Takes the guess work out of installs and views to lower costs for pharma and improve efficiency for journals.
February 2012
GSW N. America
A faster way to transmit marketing data and an efficient use of mobile devices to deliver better brand experiences.
Jaunary 2012
GSW N. America
A look ahead to the digital trends changing the frontlines of health, pharma and wellness marketing.
December 2012
GSW N. America
iQ.mercury Extender is the dual display that extends the iPad’s screen to provide additional content real estate while verifying the display and proximity of select important safety information.
December 2011
GSW N. America
Sales reps tell us that more and more doctors are reaching for their iPads wanting to interact with the eDetails directly—resulting in more time spent with the doctors.
December 2011
GSW N. America
A personalized online wellness magazine to help consumers sift through the constant flow of information in this virtual age.
November 2011
GSW N. America
An intermediate level perspective on best practices for using immediate response tools and a sneak peek into what’s next.
October 2011
GSW N. America
ICANN has announced a new program that allows ownership of top level domains for their brand, category or community.
October 2011
GSW N. America
The next evolution of iQ.mercury that boosts productivity with new integrations call planning and unparalleled communication.
September 2011
inVentiv Europe
We looked across pharma brands striving to foster more innovative, idea-driven cultures and found five leaders that stand out.
September 2011
GSW N. America
The report that collects digital campaign data and translates into an easy-to-read report.
August 2011
GSW N. America
Originally designed as an add-on to the Xbox 360, the Kinect has found application across many professional disciplines.
August 2011
GSW N. America
A sales representative’s specialized desktop that delivers customizable details to physicians in the precise way he or she prefers.
July 2011
GSW N. America
The product.com is changing. Thus, brand managers are having to leverage their websites to do more.
July 2011
GSW N. America
Access to physicians continues to present one of the toughest challenges. So we asked, “What if we utilized today’s digital tools to make it easier for physicians to connect with sales reps?”
July 2011
GSW N. America
Aggregating and comparing disparate sources of patient data to help keep them on track.
April 2011
GSW N. America
A turnkey gaming platform that powers multiple choice quiz games for exhibits and displays.
April 2011
GSW N. America
Control an iPad held in the physician’s hands to provide the ideal eDetailing experience that physicians deserve.
March 2011
GSW N. America
Successfully getting a patient started on a new treatment isn’t as easy as just writing a prescription. So we asked, what if we supported patients throughout these critical first six months?
March 2011
GSW N. America
Discover what a QR Code is, types of codes, adoption rate, how marketers are using them, and how pharma could benefit from them.
March 2011
GSW N. America
Makes check-in paperless, wait-time productive, visits more interactive and check-out seamless.
Feburary 2011
GSW N. America
Discover the latest research on gaming for health, examples of engagment with games, strategies for brands, and a first-look from our lab.
February 2011
GSW N. America
Gives trasdeshow visitors, the power to receive and share relevant content, while tracking an exhibit’s ROI.
January 2011
GSW N. America
Social or community context is what people learn on the social web that influences the meaning or impact of expert-created content.
January 2011
GSW N. America
An adherence program that accompanies the patient and makes taking medication entertaining and rewarding.
December 2010
GSW N. America
“Going viral” isn’t a realistic metric for most brands. But, microsharing can provide incredible value for brands.
December 2011
GSW N. America
Index of the top 25 most influential nurse bloggers.
November 2011
GSW N. America
A simple, effective eDetailing system that turns secure brand content into powerful, personalized conversations.
November 2010
GSW N. America
We've sorted through the stats to find the ones that matter most right now.
October 2010
GSW N. America
Top digital trends that are changing how companies develop websites, apps, and other digital tools.
October 2010
GSW N. America
A web-based platform designed for healthcare providers to create customized patient education plans for individual patients.
October 2010
GSW N. America
What if you could be alerted that it’s time to refill your prescription when you are actually near your drug store? See how geo-location technology can deliver more relevant reminders.
September 2010
GSW N. America
Innovation is quickly becoming a source of competitive advantage for companies and brands. We look at 8 companies practicing innovation and innovative new products from iQ.
July 2010
GSW N. America
What if a patient with limited mobility could easily track her daily experience to give her care team a fuller view? See how an iPad and bluetooth-enabled equipment could improve self-reporting.
June 2010
GSW N. America
Social media primer plus 14 real-world examples of how product managers are using social media to create momentum.
April 2010
GSW N. America
In today's digital landscape, the signs of social media crises are visible to the public and archived in the deep bowels of the Internet.
April 2010
GSW N. America
What product managers are asking about how to manage their brands and their risk in social media.
April 2010
GSW N. America
