In GSW's innovation lab, we create perspectives on how technology can accelerate healthcare marketing, develop prototypes that demonstrate big ideas, and ultimately build exciting new products.

iQ.mercury 3

Product

iQ.mercury 3

The future of detailing takes shape now

December 2013

GSW N. America

Designing the 2015 Rep Experience

Perspective

Designing the 2015 Rep Experience

A perspective on the big trends that are changing pharmaceutical sales and the new best practices and opportunities those trends inspire.

September 2013

GSW N. America

iQ.fileShare

Product

iQ.fileShare

It's time to change the way you manage and distribute your sales resources.

August 2013

GSW N. America

iQ.3Dbooth

Product

iQ.3Dbooth

The virtual trade show booth experience.

August 2013

GSW N. America

Sample Alert

Prototype

Sample Alert

Alerts sales reps via text message when all samples have been distributed by an HCP.

April 2013

GSW N. America

Healthcare 2013 Digital Trends

Perspective

Healthcare 2013 Digital Trends

In the last decade, the pharma industry has brought 300 new drugs to market and created new categories of care. The years ahead will look very different, driving by 4 key trends.

December 2012

GSW N. America

Power Shift to the Patient

Perspective

Power Shift to the Patient

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators.

October 2012

GSW N. America

Transforming Health Marketing

Perspective

Transforming Health Marketing

Learn about the 5 Core Principles central to healthcare’s approach to evolution, discover their impact via real-world examples, and harness their potential for shifting how you think about change.

September 2012

GSW N. America

Rival IVA

Prototype

Rival IVA

Introducing Rival IVA the gaming layer applied to traditional IVAs to make eDetailing informative and entertaining.

August 2012

GSW N. America

Circuit 2.0

Prototype

Circuit 2.0

A convenient new type of detail that answers the needs of the potential patient and their caregivers.

July 2012

GSW N. America

Brand Visit

Prototype

Brand Visit

A convenient new type of detail that answers the needs of the potential patient and their caregivers.

July 2012

GSW N. America

iQ.mercury Inspire

Prototype

iQ.mercury Inspire

A social feature that provides sales reps with an outlet to share, like and download custom eDetails.

May 2012

GSW N. America

iQ.align

Product

iQ.align

iQ.align is a powerful CLM (closed loop marketing) solution that allows brand managers to drive their business forward by leveraging real-time, in-depth insights.

May 2012

GSW N. America

201: Social Media for Health

Perspective

201: Social Media for Health

Today, social destinations are among the most popular on the web. They are an essential part of many of our lives. And, they have truly revolutionized how we think about health.

April 2012

GSW N. America

How Pharma is Using Pinterest

Perspective

How Pharma is Using Pinterest

Although Pinterest does not have a health category, there are plenty of pinboards and pins attributed to healthcare and specific disease states.

April 2012

GSW N. America

iQ.mercury Presenter

Prototype

iQ.mercury Presenter

An enhancement to iQ.mercury that makes mirrored iPad detailing more engaging.

April 2012

GSW N. America

iQ.mercury IVA Reprint Carrier

Prototype

iQ.mercury IVA Reprint Carrier

The interactive selling experience with enhanced static data, extended media and search functionality.

March 2012

GSW N. America

IVA Reprint

Prototype

IVA Reprint

Takes the guess work out of installs and views to lower costs for pharma and improve efficiency for journals.

February 2012

GSW N. America

NFC Marketing

Prototype

NFC Marketing

A faster way to transmit marketing data and an efficient use of mobile devices to deliver better brand experiences.

Jaunary 2012

GSW N. America

2012 Digital Trends in Healthcare Marketing

Perspective

2012 Digital Trends in Healthcare Marketing

A look ahead to the digital trends changing the frontlines of health, pharma and wellness marketing.

December 2012

GSW N. America

iQ.mercury Extender

Prototype

iQ.mercury Extender

iQ.mercury Extender is the dual display that extends the iPad’s screen to provide additional content real estate while verifying the display and proximity of select important safety information.

December 2011

GSW N. America

iQ.mercury Share

Prototype

iQ.mercury Share

Sales reps tell us that more and more doctors are reaching for their iPads wanting to interact with the eDetails directly—resulting in more time spent with the doctors.

December 2011

GSW N. America

Well Well

Prototype

Well Well

A personalized online wellness magazine to help consumers sift through the constant flow of information in this virtual age.

November 2011

GSW N. America

Best Practices For Immediate Response

Perspective

Best Practices For Immediate Response

An intermediate level perspective on best practices for using immediate response tools and a sneak peek into what’s next.

October 2011

GSW N. America

Generic Top Level Domains For Brands

Perspective

Generic Top Level Domains For Brands

ICANN has announced a new program that allows ownership of top level domains for their brand, category or community.

October 2011

GSW N. America

Powerful Salesforce Assistant

Prototype

Powerful Salesforce Assistant

The next evolution of iQ.mercury that boosts productivity with new integrations call planning and unparalleled communication.

September 2011

inVentiv Europe

Pharma’s Most Innovative Cultures

Perspective

Pharma’s Most Innovative Cultures

We looked across pharma brands striving to foster more innovative, idea-driven cultures and found five leaders that stand out.

September 2011

GSW N. America

Easy Analysis

Prototype

Easy Analysis

The report that collects digital campaign data and translates into an easy-to-read report.

August 2011

GSW N. America

Microsoft Kinect in Healthcare

Perspective

Microsoft Kinect in Healthcare

Originally designed as an add-on to the Xbox 360, the Kinect has found application across many professional disciplines.

August 2011

GSW N. America

My eDetail

Prototype

My eDetail

A sales representative’s specialized desktop that delivers customizable details to physicians in the precise way he or she prefers.

July 2011

GSW N. America

Web Trends in Healthcare & Pharma Marketing

Perspective

Web Trends in Healthcare & Pharma Marketing

The product.com is changing. Thus, brand managers are having to leverage their websites to do more.

July 2011

GSW N. America

RepCentric

Prototype

RepCentric

Access to physicians continues to present one of the toughest challenges. So we asked, “What if we utilized today’s digital tools to make it easier for physicians to connect with sales reps?”

July 2011

GSW N. America

iQ.health

Prototype

iQ.health

Aggregating and comparing disparate sources of patient data to help keep them on track.

April 2011

GSW N. America

iQ.rival

Product

iQ.rival

A turnkey gaming platform that powers multiple choice quiz games for exhibits and displays.

April 2011

GSW N. America

iQ.mercury 2 Controller

Product

iQ.mercury 2 Controller

Control an iPad held in the physician’s hands to provide the ideal eDetailing experience that physicians deserve.

March 2011

GSW N. America

Fluent 2.0

Prototype

Fluent 2.0

Successfully getting a patient started on a new treatment isn’t as easy as just writing a prescription. So we asked, what if we supported patients throughout these critical first six months?

March 2011

GSW N. America

QR Code Mini Workshop

Perspective

QR Code Mini Workshop

Discover what a QR Code is, types of codes, adoption rate, how marketers are using them, and how pharma could benefit from them.

March 2011

GSW N. America

Patient Concierge

Prototype

Patient Concierge

Makes check-in paperless, wait-time productive, visits more interactive and check-out seamless.

Feburary 2011

GSW N. America

Gaming for Health

Perspective

Gaming for Health

Discover the latest research on gaming for health, examples of engagment with games, strategies for brands, and a first-look from our lab.

February 2011

GSW N. America

RFID Lanyard

Prototype

RFID Lanyard

Gives trasdeshow visitors, the power to receive and share relevant content, while tracking an exhibit’s ROI.

January 2011

GSW N. America

Social Media Context for Pharma

Perspective

Social Media Context for Pharma

Social or community context is what people learn on the social web that influences the meaning or impact of expert-created content.

January 2011

GSW N. America

Avatar Alerts

Prototype

Avatar Alerts

An adherence program that accompanies the patient and makes taking medication entertaining and rewarding.

December 2010

GSW N. America

Microsharing and Healthcare Brands

Perspective

Microsharing and Healthcare Brands

“Going viral” isn’t a realistic metric for most brands. But, microsharing can provide incredible value for brands.

December 2011

GSW N. America

Most Influential Nurse Bloggers

Perspective

Most Influential Nurse Bloggers

Index of the top 25 most influential nurse bloggers.

November 2011

GSW N. America

iQ.mercury 2

Product

iQ.mercury 2

A simple, effective eDetailing system that turns secure brand content into powerful, personalized conversations.

November 2010

GSW N. America

10 Healthcare Marketing Stats That Matter

Perspective

10 Healthcare Marketing Stats That Matter

We've sorted through the stats to find the ones that matter most right now.

October 2010

GSW N. America

Digital Trends in Health and Pharma Marketing

Perspective

Digital Trends in Health and Pharma Marketing

Top digital trends that are changing how companies develop websites, apps, and other digital tools.

October 2010

GSW N. America

iQ.fluent

Product

iQ.fluent

A web-based platform designed for healthcare providers to create customized patient education plans for individual patients.

October 2010

GSW N. America

iQ.2do

Prototype

iQ.2do

What if you could be alerted that it’s time to refill your prescription when you are actually near your drug store? See how geo-location technology can deliver more relevant reminders.

September 2010

GSW N. America

Innovation for Healthcare Marketing

Perspective

Innovation for Healthcare Marketing

Innovation is quickly becoming a source of competitive advantage for companies and brands. We look at 8 companies practicing innovation and innovative new products from iQ.

July 2010

GSW N. America

iQ.Circuit

Prototype

iQ.Circuit

What if a patient with limited mobility could easily track her daily experience to give her care team a fuller view? See how an iPad and bluetooth-enabled equipment could improve self-reporting.

June 2010

GSW N. America

Social Media 101 for Pharma

Perspective

Social Media 101 for Pharma

Social media primer plus 14 real-world examples of how product managers are using social media to create momentum.

April 2010

GSW N. America

Artifacts of Crises

Perspective

Artifacts of Crises

In today's digital landscape, the signs of social media crises are visible to the public and archived in the deep bowels of the Internet.

April 2010

GSW N. America

Five Questions About Social Media and Pharma

Perspective

Five Questions About Social Media and Pharma

What product managers are asking about how to manage their brands and their risk in social media.

April 2010

GSW N. America