IQ is the innovation lab of GSW Worldwide. We’re a dedicated team of engineers, designers, planners, and strategists committed to solving pharma’s persistent marketing challenges with big new ideas and fast-start tools and technologies.

We’re part of a global network of curious, creative, innovative people who are looking for what’s next. Together, we create industry-leading perspectives, creative prototypes, and efficient new products.

Our work all starts with a what if. One of those questions that can turn a problem on its head or uncover an entirely new direction. It’s followed by a sketch, a brainstorm, a bunch of conversations. Then, we create a model or a working concept and share it with lots of people like you. We get feedback, apply metrics, and make it better, more relevant, more engaging. The very best ideas become platforms and products that make it easy to fast-start efficient new marketing programs.

Read more about our mission, our team, and our process: