About this experiment:
IVA Reprint is an experiment by iQ the innovation lab of GSW Worldwide.
Today, pharma pays journals to reprint articles, for use in rep sales. If pharma wanted to add these eReprints to their interactive visual aids, or IVAs, like iQ.mercury, most journals charge an unlimited viewing fee.
So we asked, what if there was an alternative to unlimited viewing fees?
IVA Reprints takes the guess work out of installs and views to lower costs for pharma and improve efficiency for journals.