iQ.mercury IVA Reprint Carrier
About this experiment:
As pharma continues to arm their reps with interactive visual aids, or IVAs, like iQ.mercury, the demand for printed sales materials is beginning to decrease. Included in this decrease are reprints and reprint carriers which reps are familiar with and comfortable selling from.
So we asked, what if we were able to create a similar selling experience for IVAs?
iQ.mercury Reprint Carrier, the interactive selling experience that's similar to traditional printed materials, with enhanced static data, extended media and search functionality.