About this experiment:
Reps tell us that more and more doctors are reaching for their iPads, wanting to interact with the eDetails directly. This type of hands-on sharing results in more time spent with the doctor and better product information retention. However, these eDetails aren't designed for first time users, which can cause frustration. Additionally, these eDetails aren't being reused as frequently once new sales materials are printed.
So we asked, "What if eDetails could import new sales materials that first time users could more easily interact with?"
Introducing our latest product idea: iQ.mercury Share, the eDetail that's easier to use and reuse.