About this experiment:
Access continues to present one of the toughest challenges in healthcare marketing. Every day brings fewer and fewer sales representatives in the field. And more and more healthcare networks restrict access to physicians.
These obstacles have led to an increase in non-personal promotion—including digital tools that allow physicians' to browse education resources, order samples and chat with a specialist.
So we asked, "What if these digital tools could also help sales representatives by making it easier for physicians to connect with them?"
Introducing RepCentric, the physician's digital tool that's centered around their sales representative. RepCentric works on a physician's computer or mobile device—not only giving them access to a collection of resources that can help them treat and educate patients—but also letting them connect one-on-one with their sales representative.
RepCentric...the physicians' digital tool that provides better access to their sales representative through location-sharing and enhanced communication features.