Well Well

About this experiment:

Eight in 10 Internet users research health information online. It’s the third most popular online activity – behind email and search.

What those health searchers find can be overwhelming – conflicting opinions, questionable sources, constantly updated and changing information. So we asked, what if these wellness-minded consumers were provided a clear path to the most relevant, credible health information – just for them. Introducing Well Well, a monthly personalized magazine for wellness-minded consumers.