SEO Belfast

The internet has become an integral part of our daily lifestyles, with the combination of mobile phones and desktops surfing the web has become second nature to everyone on the planet. Search Engines have opened the gateway to solving many if not all of our daily problems. Whether you are looking for a plumber, dentist or even an online doctor the internet provides us with endless options.

The harsh reality is that people are becoming more and more time conscious when it comes to the internet so they are looking for the fastest and most reliable source of information, Search Engines provide us with this resource, on call anytime and anyplace.

Example: Anyone looking for a specific service may type in the search box “estate agent belfast”. This is presented to the end user by their Search Engine of choice, guiding you or your customers to the top 10 suggested businesses / solutions. Being on page 1 in the TOP 10 is the exact reason why Search Engine Optimisation is crucial to your business and has a direct impact on your bottom line, without SEO there very little to any chance of you being found.

Visibility is our primary goal! You can have the fanciest website with the most amazing imagery and products, but if nobody sees it then what good is it. SEM is an essential part of modern day business, with the worlds markets moving more and more towards online business setups its become even more necessary to develop your online presence through SEM.

What good is SEO if you can’t track it and manage it. GSW Innovation provide detailed monthly reports that clearly show you your results and any areas of concern. We track everything related to your online presence for you, with a easy to follow metrics that clearly marks out your progression.

We believe it’s better to make your money work for you rather than the other way around. SEO has a direct impact on your bottom line and when it comes to investing your hard earned money into SEO you need to be confident you will get a return on investment, we provide that security!

What is Keyword Research?

So what exactly is Keyword Research and why is it so important? Many businesses have a basic understanding of what their companies keyword should be but rarely do they understand the importance of finding out how many people are actually searching for that specific keyword or better yet alternative keywords that generate more traffic / revenue! Search Engines deliver solutions to end users offering them services / products at the click of a mouse, keywords are the driving force behind these results. It’s a well known fact that you are loosing business if you aren’t on the first page of Google period.

Our consultants utilise industry best practices and research tools to help us better understand just how much business your keyword can generate and when we work with companies that need search engine optimisation to deliver results, our first course of action is to find out just how many people or how often they are searching for your services or product that your company provides. Empowered with this knowledge you the business owner can acurately guage how much business our SEO services is likely to bring into your company. So how can “search engine optimisation” help your business?

I guess it would be a good point to stop and lay the foundation for what search engine optimisation actualy is and how it affects your business. As you can tell it’s a pretty descriptive phrase… SEO is a number of diffirent elements all coming together to provide the end user with the most relevant and up to date results based on their search criteria. This is determined by a number of elements such as your geo location, keyword relevance or even “votes” or links pointing to your site from outside sources be it a blog post or a image link.

What is a SERP?

Without being on Page 1 your website is missing 100’s upon thousands of visitors and therefore you could potentially be loosing £100’s upon £1000’s of pounds! Can you really afford not to be on page 1? What if your website could generate 10 | 20 | 30 | 50 to 100 new enquiries a month all through Search Engine traffic wouldn’t that be great! This is where SEO comes into play for a monthly fee you can dominate your online presence and impact your bottom line by brining new customers straight to your doorstep.

Penalties and Algorithms

At GSW Innovation, our goal is to use industry best practices to ensure that we meet Google’s preferred criteria. Our biggest frustration is taking on a new client who’s previous SEO company has been too aggressive in their SEO campaign potentially damaging your online reputation and presence this is usually the result of BAD or SPAMMY Links being built to your site and duplicate content. Google is forever evolving to weed out these bad or spammy links or content and tossing these searches into a black hole never to be found again potentially ruining your web presence for good. It’s not all doom and gloom as in many cases depending on the severity we are able to sometimes salvage your website and rebuild it’s online presence using tried and tested methods that are both google friendly and safe.

Penguin and Panda Penalties

Penguin penalties are associated with “Bad Quality” links which many SEO companies utilise. The issue being is that you have no clue where those links have come from or even the quality of those links. Example: If you are a serious business offering legal services and yet you have 1000’s of gaming / casino links pointing to your site Google or any Search Engine is going to view this as suspicious and scrutinise your website. Penguin was designed to screen these types of scenarios and penalise you based on these links. It’s not all lost, though, if you have a qualified and experienced SEO working on your site they can often disavow or have these links removed allowing your site to regain traction and climb the SERP’s .

Panda is typically associated with duplicated or poor content, this can be tricky to rectify without considering revamping all your content on your website, it’s difficult to distinguish what content is being considered as poor or duplicate content. Our copywriters are selectively chosen based on the quality of their articles, we also process all articles through Grammarly and Copyscape to make sure that we are not duplicating the content and secondly so that it is grammatically correct and relevant to your business. In a nutshell in most cases, we can help to salvage your website and its presence online, for more information get in touch with our team to setup a free consultation and action plan.